Marketing wing of Malabar Regional Co-operative Milk Producers’ Union Ltd. (MRCMPU) plays a pivotal role in connecting the dairy farmers of Malabar with millions of satisfied consumers. Through a robust network of distribution channels, the Union ensures that high-quality Milma milk and milk products reach every corner of the region fresh and on time.
We ensure that every drop of Milma milk reaches customers fresh and safe through a robust and efficient cold chain system. From the collection centres at village-level societies to processing dairies, chilling centres, and distribution depots, milk is handled under strict temperature-controlled conditions to preserve its natural goodness and quality. Our well-coordinated cold chain logistics network ensures uninterrupted supply of milk and milk products round the clock, across all regions of operation.
Our marketing strategy focuses on customer trust, product quality, and brand value, ensuring that Milma remains a household name synonymous with purity and freshness. The Marketing team is responsible for promoting and expanding sales of liquid milk and value-added dairy products such as curd, butter, ghee, paneer, ice cream, flavoured milk, and more.
With a committed team of marketing professionals, Depot Managers, distributors, and sales executives, MRCMPU continuously strives to improve its market presence and customer satisfaction. Customer satisfaction remains our top priority. To ensure prompt service and address queries or feedback, MRCMPU operates a dedicated 24×7 Customer Care Toll-Free Number – 1800-889-0230, providing support and assistance at any time of the day.
Various promotional campaigns, participation in exhibitions, Modern Trade tie-ups, and Digital Marketing initiatives are undertaken to strengthen the Milma brand across all market segments.
The Union also emphasizes market research and feedback systems to identify customer preferences, explore new market opportunities, and enhance service efficiency. Initiatives like school and college awareness programs, community engagement activities and rural market development are integral to our marketing efforts.
With a commitment to quality, reliability, and customer trust, MRCMPU continues to serve the community with farm-fresh milk and wholesome dairy products every day.
MRCMPU’s marketing operations are guided by its mission to ensure fair returns to milk producers while providing safe, nutritious, and affordable dairy products to consumers - building a sustainable link between the rural and urban economy.